The following are examples of various typeface experiments for a children’s poem, set in a kingdom far away.
1. Effective choice of typography
High and away near the Valley of Stay
Lived a little old man on a mountain of hay.
The little old man and a happy young chap
Would work all day tapping trees for their sap.
And when it was night they would make their way back
To the mountain of hay and eat a good snack.
2. Ineffective choice of typography
High and away near the Valley of Stay
Lived a little old man on a mountain of hay.
The little old man and a happy young chap
Would work all day tapping trees for their sap.
And when it was night they would make their way back
To the mountain of hay and eat a good snack.
3. Serif typeface
High and away near the Valley of Stay
Lived a little old man on a mountain of hay.
The little old man and a happy young chap
Would work all day tapping trees for their sap.
And when it was night they would make their way back
To the mountain of hay and eat a good snack.
4. Sans serif typeface
High and away near the Valley of Stay
Lived a little old man on a mountain of hay.
The little old man and a happy young chap
Would work all day tapping trees for their sap.
And when it was night they would make their way back
To the mountain of hay and eat a good snack.
5. Script typeface
High and away near the Valley of Stay
Lived a little old man on a mountain of hay.
The little old man and a happy young chap
Would work all day tapping trees for their sap.
And when it was night they would make their way back
To the mountain of hay and eat a good snack.
6. Novelty/iconic
Now this chap and the man had many nice things
That were gifts to them given by the Stay Valley Kings.
The gifts were so many that they sometimes forgot
That all that they owned had been given, not bought.
The Kings were so loving and gracious and kind,
No better person could anyone find.
7. 12-14 pt. size typeface used for the body of a text
Now this chap and the man had many nice things
That were gifts to them given by the Stay Valley Kings.
The gifts were so many that they sometimes forgot
That all that they owned had been given, not bought.
The Kings were so loving and gracious and kind,
No better person could anyone find.
8. 14+ pt. size typeface used for headings or display
Found
High and away near the Valley of Stay
Lived a little old man on a mountain of hay.
The little old man and a happy young chap
Would work all day tapping trees for their sap.
And when it was night they would make their way back
To the mountain of hay and eat a good snack.
9. Italic type
Now this chap and the man had many nice things
That were gifts to them given by the Stay Valley Kings.
The gifts were so many that they sometimes forgot
That all that they owned had been given, not bought.
The Kings were so loving and gracious and kind,
No better person could anyone find.
10. Boldface type
One day the old man and his chap-friend were walking
Along a small road and excitedly talking.
The chap in his joy pulled his hand from his pocket
And out with his hand came a small, shiny locket.
A gift from the Kings, but like so many others,
The locket was one that looked just like its brothers.
11. All caps (All characters are equal in size)
One day the old man and his chap-friend were walking
Along a small road and excitedly talking.
The chap in his joy pulled his hand from his pocket
And out with his hand came a small, shiny locket.
A gift from the Kings, but like so many others,
The locket was one that looked just like its brothers.
12. Small caps (Initial character is larger than the others)
One day the old man and his chap-friend were walking
Along a small road and excitedly talking.
The chap in his joy pulled his hand from his pocket
And out with his hand came a small, shiny locket.
A gift from the Kings, but like so many others,
The locket was one that looked just like its brothers.
13. Outline or shadow typeface
The man and the chap kept on walking a bit
And talking and laughing and having a fit.
Nearly a mile had passed and they’d kept walking on
When the chap finally realized the locket was gone.
He searched and he searched and he retraced his way
But he just could not find it on that mountain of hay.
14. Reverse type (white or colored text on black)
The man and the chap kept on walking a bit
And talking and laughing and having a fit.
Nearly a mile had passed and they’d kept walking on
When the chap finally realized the locket was gone.
He searched and he searched and he retraced his way
But he just could not find it on that mountain of hay.
15. Colored type
The man and the chap kept on walking a bit
And talking and laughing and having a fit.
Nearly a mile had passed and they’d kept walking on
When the chap finally realized the locket was gone.
He searched and he searched and he retraced his way
But he just could not find it on that mountain of hay.
16. Kerning of capital letter
The man and the chap kept on walking a bit
And talking and laughing and having a fit.
Nearly a mile had passed and they’d kept walking on
When the chap finally realized the locket was gone.
He searched and he searched and he retraced his way
But he just could not find it on that mountain of hay.
17. Appropriate line spacing (leading)
As he was looking for the locket he’d lost
Along came a King in a robe white as frost.
When the King asked why the chap was so sad,
He said “I’ve done something so terribly bad.
I’ve gone and been careless and lost something nice.
And I haven’t just done this but once or twice.
18. Inappropriate line spacing (leading)
As he was looking for the locket he’d lost/ Along came a King in a robe white as frost./ When the King asked why the chap was so sad,/ He said “I’ve done something so terribly bad./ I’ve gone and been careless and lost something nice. And I haven’t just done this but once or twice.
19. Left justification with right justified margin (full justification)
As he was looking for the locket he’d lost/ Along came a King in a robe white as frost./ When the King asked why the chap was so sad,/ He said “I’ve done something so terribly bad./ I’ve gone and been careless and lost something nice/ And I haven’t just done this but once or twice.
20. Left justification with ragged right margin
As he was looking for the locket he’d lost
Along came a King in a robe white as frost.
When the King asked why the chap was so sad,
He said “I’ve done something so terribly bad.
I’ve gone and been careless and lost something nice.
And I haven’t just done this but once or twice.
21. Center justification
As he was looking for the locket he’d lost
Along came a King in a robe white as frost.
When the King asked why the chap was so sad,
He said “I’ve done something so terribly bad.
I’ve gone and been careless and lost something nice.
And I haven’t just done this but once or twice.
22. Right justification
As he was looking for the locket he’d lost
Along came a King in a robe white as frost.
When the King asked why the chap was so sad,
He said “I’ve done something so terribly bad.
I’ve gone and been careless and lost something nice.
And I haven’t just done this but once or twice.
23. Bad spacing between words (“rivers” or spaces between words)
“It’s always a problem I seem to get into.
I seem to lose something everywhere that I’ve been to.”
The King smiled wisely and got down from his horse.
He hugged the young chap with no little force.
And he said, “My son, we’ll find you that locket,
And better than that, we’ll search fast as a rocket.”
24. Subscript, superscript, trademark or other symbol
The King went right down on all fours in that hay
And that locket was found for the chap right away.
The chap was so happy he ran back to the Valley
And spread the good news, ran down every alley.
The Kings, he said, loved them each one and all,
Helping made them happy, no problem too small. ®
25. Pull quote
Found
High and away near the Valley of Stay
Lived a little old man on a mountain of hay.
The little old man and a happy young chap

Would work all day tapping trees for their sap.
And when it was night they would make their way back
To the mountain of hay and eat a good snack.
Now this chap and the man had many nice things
That were gifts to them given by the Stay Valley Kings.
The gifts were so many that they sometimes forgot
That all that they owned had been given, not bought.
The Kings were so loving and gracious and kind,
No better person could anyone find.
One day the old man and his chap-friend were walking
Along a small road and excitedly talking.
The chap in his joy pulled his hand from his pocket
And out with his hand came a small, shiny locket.
A gift from the Kings, but like so many others,
The locket was one that looked just like its brothers.
The man and the chap kept on walking a bit
And talking and laughing and having a fit.
Nearly a mile had passed and they’d kept walking on
When the chap finally realized the locket was gone.
He searched and he searched and he retraced his way
But he just could not find it on that mountain of hay.
As he was looking for the locket he’d lost
Along came a King in a robe white as frost.
When the King asked why the chap was so sad,
He said “I’ve done something so terribly bad.
I’ve gone and been careless and lost something nice.
And I haven’t just done this but once or twice.
“It’s always a problem I seem to get into.
I seem to lose something everywhere that I’ve been to.”
The King smiled wisely and got down from his horse.
He hugged the young chap with no little force.
And he said, “My son, we’ll find you that locket,
And better than that, we’ll search fast as a rocket.”
The King went right down on all fours in that hay
And that locket was found for the chap right away.
The chap was so happy he ran back to the Valley
And spread the good news, ran down every alley.
The Kings, he said, loved them each one and all,
Helping made them happy, no problem too small.
~~Nicole Grow
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