1. text without visual component (the reign of Popes from Peter to John Paul II)
2. visual without text (a bathroom sign)
3. Adapted to a specific audience, purpose, and context (this is to keep the gondola docks clear)
4. Balance
5. Classification or grouping into categories
6. Comparison and Contrast
7. Description or Details (If you want a description of what my siblings are like, this is it)
8. Narration (a proposal)
9. Pattern (Repetition)
10. Point of View
11. Proportion
12. Unity
13. Emphasis
14. Conciseness
15. tone
16. Ethos
17. Logos
18. Pathos
19. Figure-ground contrast
20. Grouping by shape, spatial nearness, or division
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